First and foremost, we're owners and operators of self storage facilities ourselves - so we know exactly what it takes to attract more tenants and keep your units full.
First and foremost, we're owners and operators of self storage facilities ourselves - so we know exactly what it takes to attract more tenants and keep your units full.
This is where we share what we’re learning about self storage marketing, both from running our own facilities and from working with independent operators. Every post is written for owners and managers who want more rentals from the marketing they already pay for, not for other marketers.
You’ll find practical guides on the things that move occupancy most: keeping your Google Business Profile accurate and active, earning steady reviews, making your facility website easier to rent from, and getting local search and paid ads to work together instead of against each other.
Most of our articles fall into three areas. Local search covers how renters find storage near them and how Google decides which facilities to show. Conversion looks at what happens after someone lands on your site, including unit pricing pages, online rentals, and phone calls. Measurement covers how to tell which marketing is actually producing move-ins, so you can stop paying for what isn’t.
We also cover changes that affect the whole industry, such as updates to how search engines and AI assistants recommend local businesses. When something shifts, we explain what it means for a storage facility in plain terms and what, if anything, you should do about it.
If you’re newer to marketing your facility, start with our posts on Google Business Profiles and reviews. Those two areas tend to produce the fastest results for independent operators, because they shape both where you appear in local search and whether a renter chooses you over the facility down the road.
Reading about marketing is useful, but every market is different. If you’d like a second set of eyes on your own facility, reach out to our team and we’ll show you where your best opportunities are.
