Wow!  Long time, no post for me.

Sorry about that, we’ve had our heads down working hard on new strategies and technology for our clients over the past few months.  I realize that’s a lousy excuse for not posting, but it’s the truth and that’s what we’re about around here.

One of the things we’ve been working on is an extremly robust and powerful Internet marketing program.

It’s no secret that the Internet is fastly becoming a major source of new tenants for self storage operators.  Those who utilize the Internet properly see 25%-35% of their new tenants generated from their efforts.  Not surprising when you consider that 51% of consumers now turn to online search engines to find LOCAL products and services instead of the Yellow Pages.

One of the fastest growing segments of online users is…BABY BOOMERS!  Kids get it.  But now Baby Boomers are becoming extremely savvy on the Internet.

“Alright Derek, I get it.  The Internet is hot and I need to be on it.  Quit rambling and tell me how to become one of those operators who acquires 25%-35% of my new tenants from the Internet!!”, you say.

Okay, okay.

I’ve created 3 videos just for you.  They are informal, plain english guides to Internet marketing just for you, my loyal readers.

I’ve posted them on YouTube for you to watch in three sequential parts.  Go here to see them:

Part one: http://www.youtube.com/watch?v=O2brBTWPfRA

Part two: http://www.youtube.com/watch?v=xaDK-8jIR_U&feature=related

Part three: http://www.youtube.com/watch?v=zacQCq-KrKo&feature=user

**Warning, if you’re looking for a hollywood production you won’t be happy with these videos.  They’re informal and educational.

**Warning #2, if you’re already familiar with the in’s and out’s of Internet marketing, parts one and two might put you to sleep.  Well, maybe just part one.

Now is the time to get good at Internet marketing.  Not next quarter, not next year…now.  If you’re a subscriber to this blog, you’re already a forward thinking operator so I’m sure you understand the urgency of this.

Let me know what you think.

I hope you find these videos extremely helpful and insightful.

As always, to higher occupancy and profits!

Derek Naylor | President | Storage Marketing Solutions | 800.941.4805

P.S. I’ll be posting more and more videos in the future on a variety of self storage marketing subjects.  You’ll be the first to know as they’re released.  If you have a particular topic you’d like discussed, let us know in the “comments” section.

This entry was posted on Friday, May 2nd, 2008 at 10:18 pm and is filed under Self Storage Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.